Increase Your Home's "Screen Appeal"
person CondoGo | watch_later 2022-01-01
Increase Your Home's "Screen Appeal"

If you were counting on crowded open houses (or any open houses, for that matter) to sell your home, you’ve probably been rethinking your strategy. With many people staying home, online for-sale listings have taken on more importance than ever, and it all starts with increasing your home’s screen appeal.

Stage your space

The first step in staging your home is to clear out all the kids’ and pets’ toys, store or recycle loose magazines, box up picture frames, and put away mementos. Don't want to erase all the personality from your home, but you do want it to feel neutral so potential buyers can imagine themselves living there. Plus, less random stuff on display means more spacious rooms.

Next, consider the layout of your rooms. You may love how you’ve arranged your furniture, but they might not fit well on screen. Take some test photos to see what works best. If you’re planning on creating a recorded or live video tour, do a video chat walkthrough with a friend and check if you have a clear path between furniture pieces. You definitely want to avoid tripping over an ottoman while doing a live stream, so keep that in mind as you plan.

Finally, clean and dust every surface in sight, and replace all the lightbulbs so that rooms are as bright as they can be — even the most beautiful spaces won’t read well on camera if they’re too dark.

Consider virtual staging

If your current home is empty, you have a few options: 

You can leave it empty. (But staged homes tend to sell faster.) You can leave it empty. (But staged homes tend to sell faster.) You can attempt virtual staging by using software to add furnishings to your space. The program has come a long way and can make a home look really attractive. There are many online services as well as DIY apps to choose from.You can buy furniture if you’re able to get it home safely. You just need a few key pieces to show the scale of a room —a couch, coffee table and rug establish a living room’s size, for example. You can always get rid of or donate the pieces later if you don’t want to keep them.

Your home looks great  now share it

There are a few tricks you can use to showcase your home online, even when you don’t have an agent or professional photographer.For still photographs, see our comprehensive photography guide for home sellers as well as guidance on creating recorded or live video walkthroughscheck out these tips.  (Coming Soon)